Taste & Psychology: Demystifying the Food Industry's Real Judges

Taste & Psychology: Demystifying the Food Industry's Real Judges

In a world of rules and principles that govern our way of cooking and perceiving food products, understanding consumers’ attitude and behavior is often left forgotten. In this session, I will talk about how consumers are researched within the food industry and how consumer actions and opinions differ from food and wine critics that we see on tv, magazines and online. Lastly, I will show some case studies that either supports or contradict our social norms of the rules of pairing beverages with different ethnic cuisines

Key Takeaways:

• Discover how the food industry researches consumer tastes and behaviour, and how everyday preferences differ from the opinions of professional food and wine critics.
• Challenge conventional food and beverage pairing rules through real-world case studies, exploring how culture, perception and personal taste shape what we enjoy.

Date: Tuesday 2nd March, 2027

Location: We are delighted to be hosting at the Off The Track, 114 Havelock Road, Havelock North 4130

Time & format: The workshop will start at 10am, with a coffee and tea break followed by a lively facilitated discussion to answer all your curious questions. The workshop will finish at 12pm.