SESSION Abstract: Join Emma Sage, founder of Sage Journal, for a captivating look into the evolving world of garden media. This session traces her journey of launching a successful new publication designed to inspire a new generation of garden-curious creatives across Aotearoa and Australia. Emma will share insights from the global stage, discussing her experiences at the Melbourne International Flower and Garden Show and The Great Garden Show at The Newt in Somerset, UK. You will discover emerging international horticultural trends, the challenges of modern print publishing, and why high-quality photography and storytelling are essential to capturing the restorative magic of nature.
Join us for this insightful, relaxed, creative session.
Date: Thursday 25th June
Time & Format: The course will start at 10am, with a coffee and tea break followed by a lively facilitated discussion to answer all your curious questions. The course will finish at 12pm each week.
Location: We are delighted to be hosting at Birdwoods Gallery, 298 Middle Road, Havelock North, Hawke’s Bay
About the experts

Emma Sage
Emma is a Hawke’s Bay based editor, writer and passionate gardener. She started Sage Journal – an online magazine for the garden-curious – when she couldn’t find the gardening inspiration and education she was looking for: real gardens, and down-to-earth people in everyday places. Now, 6 years later, Sage Journal is the go-to platform for gardening inspiration and education in Aotearoa New Zealand and Australia.
Sage Journal explores the intersection of gardening, art and storytelling – embracing the idea that working with nature is an artform in itself. Our mission is to make gardening accessible, inspirational and deeply fulfilling through high quality photography, in-depth storytelling and expert knowledge. Alongside the work Sage Journal publishes online, their collectible annual publication, Sage, is a curated companion for gardeners and creatives.
Emma’s aim was to create Aotearoa’s most trusted gardening resource. Now, with a large local following, and growing engagement from Australia and beyond, Sage Journal has not only become the home for gardeners, but for design lovers and nature-inspired creatives too. www.thesagejournal.com

Fee Webby
Fee Webby is based in Hawke's Bay and is the co-founder and Managing Director of Love Heart. Fee is a dynamic leader known for her ability to operationalise high-impact educational initiatives. Having served as the General Manager of The Mind Lab and Tech Futures Lab, Fee has been instrumental in delivering postgraduate programmes and workshops that focus on digital skills, human potential, and sustainability. With a background that spans both creative agencies and executive education, she possesses a deep understanding of behavioural shifts in the workplace and how to remove barriers to learning. Fee is highly regarded for her ability to connect people with the tools they need to succeed, making complex concepts accessible through her engaging and optimistic approach to learning.
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