Session Abstract: Bridging the Gap: How Nature-First AI is Transforming Industry and Sustainability
In an era where technological advancement often comes at an environmental cost, how can we build smart solutions that are both highly effective and deeply sustainable? Callum Ross, Founder and CEO of RossAi, will share his journey from experimenting with timber in a Hawke's Bay garage to developing award-winning, globally competitive AI sensor technologies.
This presentation will explore the intersection of artificial intelligence, advanced manufacturing, and environmental responsibility. Callum will discuss how his team applies "Kiwi grit" to solve complex data and automation challenges without outsourcing, resulting in products like LabLess™ that provide real-time, in-situ environmental testing. Attendees will learn how nature-first design principles—such as using woodpulp-based biocomposites instead of plastics—are not just decorative, but essential for the future of scalable, sustainable technology. By examining real-world applications in agriculture and food production, Callum will demonstrate how businesses can reduce waste, lower carbon footprints, and make faster, more confident decisions through the power of AI.
Date: Thursday 14th May
Time & format: The course will start at 10am, with a coffee/tea break followed by a lively facilitated discussion to answer all your curious questions. The course will finish at 12pm.
Location: We are delighted to be hosting at Foodeast - Haumako, 4 Hanui Road, Tomoana, Hastings 4172.
About the expert
Callum Ross
With a wealth of experience including 20+ years in horticulture, healthcare, engineering and hi-tech industries. Callum's dedication to Te Matau-a-Māui and his expertise in sustainable business practices have been pivotal in enhancing the growth and success of various prominent New Zealand and industry organisations. His unique perspective, fuelled by a deep understanding of business challenges and a passion for supporting the industry. Known for his ability to navigate complex business challenges, Callum applies a systems-thinking approach to innovation, leadership, and governance. His work spans new product development, organisational strategy, and building resilient operating models that support both commercial success and environmental outcomes. His versatility across both for-profit and not-for-profit sectors is reflected in his contributions to organisations and highly recognised brands, such as Fisher & Paykel Healthcare and FMCG companies. He now leads the development of advanced AI, sensor, and automation technologies, taking locally built innovation from Hawke’s Bay to key markets.
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