How does a new apple or pear go from an idea in a research programme to something crisp, beautiful and memorable in your hand? Join Tony Martin, Chief Executive of Prevar, for a fascinating, behind-the-scenes Learning Lunch exploring the science, strategy and patience behind New Zealand’s world-class fruit innovation.
Prevar was established in 2004 to develop and commercialise new apple and pear varieties for New Zealand and global markets, working closely with the Bioeconomy Science Institute through its Plant & Food Research group. Tony will guide guests through the innovation pathway Prevar uses to identify future consumer trends, shape breeding priorities, assess new selections, protect intellectual property and bring premium varieties to market. Prevar’s portfolio includes recognised names such as Rockit, Dazzle, Smitten, Sassy and PIQA Pears.
Held at FoodEast Haumako, Hawke’s Bay’s food innovation hub, this intimate lunch (catered by Long Island Deli) will also include a generous fruit tasting, with Tony bringing a selection of apples and pears for guests to experience first-hand. With limited seats available, this will be a warm, conversational and deliciously practical look at how long-term innovation really happens.
Availability is limited.
What to Expect:
- Meaningful Connection With only 25 seats, this intimate setting is perfect for mingling and connecting with fellow guests.
- Behind-the-Scenes Learning Hear how consumer insight, science, growers, branding and global markets influence a new apple or pear.
- Guided Fruit Tasting Taste a range of fruit while learning what makes a variety distinctive, desirable and commercially viable.
- Innovation in Action Discover why developing a new fruit variety can require long-term thinking, rigorous testing and bold commercial decisions.
- Shared Lunch Enjoy a catered lunch from Long Island Deli on site at FoodEast Haumako, surrounded by Hawke’s Bay food innovation.
Secure your ticket today and prepare for an afternoon of wonderful food, brilliant company, and eye-opening conversation.
Please note: We cater to most dietary requirements with prior notice. Please advise us of any allergies when booking at hello@heart.co.nz
About the expert
Tony Martin
Tony Martin is the Chief Executive of Prevar Limited, an innovation and commercialisation company driving the development of world-leading apple and pear varieties from New Zealand and Australia. With over two decades of leadership experience across agri-innovation, international business, and executive coaching, Tony brings a unique blend of strategic foresight and collaborative partnership to the global horticulture industry. In recent years, Prevar has strengthened its global breeding partnerships, accelerated the commercialisation of new cultivars, and championed sustainable approaches that create value for growers, consumers, and industry partners alike. Tony is passionate about enabling science-led innovation to deliver environmental, social, and economic impact.
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