This session explores the evolution of The Sage Journal and features a live case study of the Melbourne Flower Show, illustrating why high-quality photography is essential for capturing such a visually stunning event.
The Evolution of Sage Journal
Five years ago, Emma stepped out from behind the scenes to launch Sage Journal. Her mission was simple: create a space for gardeners who are sometimes failing, often succeeding, and always asking questions.
What started as a digital passion project has blossomed into Aotearoa’s most trusted gardening resource. Today, Sage Journal has grown far beyond a local blog—it is a thriving hub for:
Knowledge Seekers: Practical advice for the modern grower.
Design Lovers: Aspirational projects that blend nature with aesthetics.
Nature-Inspired Creatives: A community that finds beauty in the soil.
Preserving the Conversation
In Spring 2025, Emma took Sage Journal to its most tactile form yet: Print.
The print edition serves as a permanent home for the kind of knowledge usually passed down over garden fences and kitchen tables. It’s about preserving the wisdom of the past while cultivating the community of the future.
Join us for this insightful, relaxed, creative session.
Date: Thursday 25th June
Time & Format: The course will start at 10am, with a coffee and tea break followed by a lively facilitated discussion to answer all your curious questions. The course will finish at 12pm each week.
Location: We are delighted to be hosting at Birdwoods Gallery, 298 Middle Road, Havelock North, Hawke’s Bay
About the experts

Emma Sage
Hey, I’m Emma.
The camera-shy editor and founder behind Sage Journal.
I come from a line of gardeners, always able to call my mum or nana to chat about what to plant where, figure out why a plant is turning up its toes, or to see if there’s a cutting going spare. I know not everyone is this lucky.
When we bought our first house 12+ years ago, I quickly realised what a struggle it was to find local garden inspiration and advice. I wanted relatable stories, aspirational projects, and connections with knowledgeable gardeners — both new and old.
So five years ago, I started Sage Journal. To share stories of hands-in-the-dirt, soil-on-the-clothes gardeners. People who are sometimes failing, often succeeding, and always asking questions.
My aim was to create Aotearoa’s most trusted gardening resource. Now, with a large local following, and growing engagement from Australia and beyond, we’ve not only become the home for gardeners, but for design lovers and nature-inspired creatives too. www.sagejournal.com

Fee Webby
Fee Webby is based in Hawke's Bay and is the co-founder and Managing Director of Love Heart. Fee is a dynamic leader known for her ability to operationalise high-impact educational initiatives. Having served as the General Manager of The Mind Lab and Tech Futures Lab, Fee has been instrumental in delivering postgraduate programmes and workshops that focus on digital skills, human potential, and sustainability. With a background that spans both creative agencies and executive education, she possesses a deep understanding of behavioural shifts in the workplace and how to remove barriers to learning. Fee is highly regarded for her ability to connect people with the tools they need to succeed, making complex concepts accessible through her engaging and optimistic approach to learning.
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